IHOP
IHOP’s annual All You Can Eat special is the highlight of their Q1. They asked us to drive positive YOY traffic to restaurant locations focused on their All You Can Eat offerings.
THE CHALLENGE
Competitors historically focused their promotions in Q1 on the same concept of abundant value and all-you-can-eat specials.
Creative media ACTIVATIONS
All You Can Binge
We partnered with WeTV to sponsor an all you can watch marathon. Gaining awareness and sharing value with our TV loving audience.
On Hulu we sponsored ad-free binge units so Hulu users can learn about IHOP’s All You Can Eat Pancakes and established IHOP as the value first brand they’re looking for.
All You Can Groove
IHOP will bring interruption-free grooving to Pandora users one ad-free hour at a time.
Listeners unlocked an hour of ad-free music by simply watching 15 seconds of our IHOP video. IHOP owned all banner space for that user during the audio ad interruption-free hour. The perfect space for All You Can Eat Pancakes to shine!
All You Can Ride
GET TO THE SCOOTER!
IHOP gave people a free lift to get buts in seats via scooters. IHOP paid for people to ride to an IHOP location within a specific mile radius of a restaurant location.
Media Agency: Initiative
Lead Strategist - Danielle Kermode